West End Watch Co was the largest importer of Swiss watches which were however distributed under its own brand, such as this Mido and Longines. These were sometimes re-cased in more weather-resistant cases as seen below.
Longines C.S. (I), a watch mentioned by Konrad Knirim in his book on military watches. West End Watch Co was the largest importer of Swiss watches which were however distributed under its own brand
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