INTRODUCTION

* "The imperial watchmaker"

* "The watchmaker of watchmakers"

* "The Silk Road Watch"

These are just some of the titles bestowed upon the legendary watchmaker.

The West End Watch Company was founded in India in the mid-1800s by a certain Mr. Charpie. The company, based in Bombay and Calcutta, imported Swiss-made "no name" watches and was an instant success. In 1886, the company was bought by Messrs. Droz and Amstutz who, in 1917, founded a new headquarters in Geneva. The firm was at the time the first distributor of Swiss watches to British troops in the Middle and Far East.

An important date for WEWCo was 1934 when, first, it adopted on its famous model Sowar Prima, the "Incabloc" protection system. By the mid 20th century, over 13 million watches were sold by WEWCo in the Middle and Far East. In Persia alone, 1,000 watches were sold a day.

The brand has a loyal following and customer base, and retains a strong retail presence across several countries including Switzerland, France, Greece, UAE, Qatar, Bahrain, Oman, Bhutan, Iran, Kuwait, Pakistan, India, China, Hong Kong, Iraq, Japan, Libya, Yemen, Mongolia, Nepal, Afghanistan, Saudi Arabia and Singapore.

West End Watches have much to offer and a long history to boast about. But its essential technology and innovation lies with three key elements of dependable Swiss Made Technology

1. Waterresistant cases exclusively made of Everbright® stainless steel

Since the 1930's, West End watches are resistant to corrosion thanks to the use of Everbright® stainless steel.

2. Incabloc ® anti-shock system

West End has been one of the first companies to equip its watches with the revolutionary INCABLOC® anti-shock system invented in 1938.

3. Highly-accurate Swiss Made movements

ETA selfwinding calibres fitted into West End watches are the most reliable mechanisms ever made and familiar to watchmakers worldwide. Furthermore, West End finely regulates its movements into 5 wrist-positions to ensure a higher accuracy (between +0 and +15 s/day).

The West End Watch Co. is one of the last Swiss independent companies in the watch-making industry. West End watches are carefully assembled and tested till today in the workshops of Leytron, Canton of Valais, Switzerland. Severe entry controls of components as well as strict assembly procedures performed by highly skilful and motivated technicians ensure that only watches of irreprochable quality leave the West End factory of Leytron.

More information about the company's history and timeline can be found here:
https://www.westendwatchco.ch/milestones/20-dates

More information about the company's products can be found at:
https://www.westendwatchco.ch/