JAZ ALARMS

In addition to Favre-Leuba and Zenith, West End Watch Co also marketed in India brands such as Tissot, Longines and Omega under its own name until the turn of the 19th Century. From then on, it was logical that Louis Gustave Brandt, co-founder of JAZ and co-director of Omega with his cousins, all descendants of Louis Brandt, founder of this other Swiss watch brand, would call on the same importer to distribute his Jaz alarm clocks in South Asia. Up until the 1960s, the destiny of the Zenith, Favre-Leuba, West End Watch Co and Jaz brands were closely linked on the Indian subcontinent. 

Some articles devoted to the Sifco Jaz Favre-Leuba factory and the giant alarm clock offered to the Raja of Nanpara can be viewed through these links. 

Below is a 1930 West End Watch Co catalogue in Bombay, the last page of which is devoted to the Jaz de Luxe: CUBIC , BATIC , etc.

Models sold in India bore the double stamp West End Watch and Jaz on the dial, as they would later bear the intermingled Favre-Leuba and Jaz marks.

In this letter below dated March 10, 1942 to the office of the Superintendent of Gondal, we can read that the sender refers to page 30 of the catalog to advise the new Jaz.